Why use Tried and True Media?

Tried and True media is a local family business, based in our studio in Alrewas (near Burton on Trent, Lichfield
and Tamworth). Established firstly as a freelance designers in 2002, we've evolved into a full service service
agency – specialising in websites, e-commerce, printed materials – and in fact, any kind of marketing tool that
will benefit your business. Our wealth of London design agency experience ensures that the advice we give will
help your company to become more successful. We're passionate about helping local businesses to grow with
us, and we're confident that you'll find us a reputable and professional partner for all of your marketing needs.
We don't use technical jargon, we don't believe in ‘hidden extras', but we do believe in giving the best value for
your money. Discover more about our company philosophy in the About Us section.

Where are Tried and True Media?

Tried and True Media is based in the lovely village of Alrewas, near Burton on Trent, Lichfield and Tamworth.
With the beauty of modern communications, we work for both local and national clients.

Why use a media agency when I can get things printed cheaply elseware?

It's true that you can get all manner of items printed and produced cheaply using your own artwork, and let's
admit it - they can look pretty good. What's important though, is to ensure your company has a good corporate
feel that customers will recognise. If corners are cut with your materials and things don't match-up (e.g. your
website doesn't look like your adverts, your adverts don't look like your stationery, etc), then your potential
customers will know…

Why use a media agency? Surely I can do a lot of things myself?

These days everyone has a home computer, and many of the things that traditional design agencies once had a
monopoly on can now be achieved without their involvement. The downside to this is that artwork can be produced
that has little corporate feel, and avenues could be explored that perhaps aren't right for your type of customer.
Strategic marketing is what gets you seen, and it's what encourages customers to buy from you and not the
competition. Staying one step ahead by using experienced professionals like Tried and True Media is key.

What makes Tried and True Media different to other design agencies?

Tried and True Media keeps its overheads low, so that they don't have to be passed on to you. As a family business,
you can be sure of consistently high standards of communication at all times. We employ a team of highly skilled
partners, ensuring the quality of our design-work remains exceptional – but above all, we carefully work with you to
plan out your marketing strategy so that you'll get the most efficient design-work for your budget. We firmly believe
in training, and are proud to hold the Dale Carnegie Business Innovation Award.

How can I get more people to look at my website?

It's important to ensure that your website is optimised well for search engines and is built in such a way as to make
the most of your top keywords. This doesn't necessarily mean totally rebuilding your website or incurring huge costs.
At Tried and True Media, we can track the use of your website for free and build a full overview report of your site and
its performance, indicating where your site could improve.

How do I convert clicks into customers?

This is the million-dollar question of all online companies. Web usability, the quality of your site content and your
company message will help. Also, tracking your website's performance will give you a good idea of where your
customers are coming from, what pages they're looking at and how long they're staying on your site. A strong
marketing message and other external forms or marketing could be the key to success too, and need not be
expensive to produce.

How can I get the ‘word out' about my company?

To make the most of your marketing, it's important to put together a marketing plan. This involves taking a look at
your company's core message and driving it towards your customer base. It takes careful planning and is the crux
of any successful marketing. Contact us today and we'll be happy to discuss the options with you – no obligation,
no hidden extras and no rounds of pesky follow-up sales calls.

What can I do to reduce my marketing budget whilst maximising the chances of
more customers?

It's may surprise you to hear that some marketing strategies can actually be over-the-top. Consumers are constantly
bombarded with advertising every single day of their lives and can become practically immune to intense marketing
messages. Be sure to choose a media agent that doesn't concentrate its efforts into leading you along many
(costly) avenues of advertising that might not be totally in tune with your company's message - and therefore not
aimed firmly at your customer base.

Where am I going wrong with my current marketing campaign?

Strategic marketing is the key to aiming your campaign at your customers. It's important to discover who your
customers are, what they buy, where they live, what websites they visit, how old they are – and much more. Careful
consideration of how your customers behave can be quite enlightening and will point to where you need to
concentrate your best efforts.

Why should I have a marketing strategy?

Marketing has changed quite considerably over the past few years with the birth of the internet, social networking,
mobile phones and more interactive media solutions. There are now so many places to be ‘seen' that it's vitally
important to strategise to make the most of your budget and to ensure that you're targeting your customers
carefully. Successful businesses have a good corporate ‘look' and their customers instantly recognise them
wherever they see them. This spills into printed materials, signage, websites, email signatures, uniforms, vans
– the list is endless. It's important to firstly concentrate your efforts on your most key areas and work outwards
from there.

How can I get free marketing advice without pesky sales calls?

Contact us today to find out what services we offer with no pushy sales techniques. We don't believe in hounding
you with pesky sales calls – we appreciate that you're busy doing what you do best – running your business.

What advertising can I get on a low budget?

Our 'what we do' pageshows a selection of marketing ideas which you'll find competitively priced. If you're on
a low budget and would like to make the most from it, contact us today to see how we can best help you.

How do I make an online shop or website that I can update?

It's important to give your website or online shop a strategic marketing plan before making a start on it. This is
where we can help. We can guide you through the web-building process or build a site to your requirements
and show you how to update it yourself – no problem. Plus, you'll be free to access your files whenever you
need them in the future. Ask us for more information.

How can I update my company's image on a budget?

Image is everything in the advertising world. Times are tough, and budgets are tight. In many cases, the marketing
budget is always the first to be cut. Yet, it's marketing that will boost your business and keep you one step ahead of
the competition. We understand that small businesses need to market themselves whilst keeping costs to a
minimum, and we can help. Contact us today and we'll be happy to work on a marketing strategy with you that will
stick to your budget and yet still give satisfying results.

Does advertising work?

In some cases it does, and in others it doesn't! It all depends on the type of products or services you supply and
where your customers are most likely to be persuaded to buy them. It's important to strategically advertise to make
the most of your budget. Contact us today for free advice on what's best for you.

What marketing advice can I get for free?

We're happy to advise you on your marketing strategy, and on the marketing tools that would benefit your business
the most. This involves a conversation with you to get to know your business and your types of customer. Contact us
today and we can discuss the options with you – no obligation, no hidden extras and you won't be hounded by
sales calls.

What about all the small print and ‘surprise' extras?

Isn't it frustrating ‘surprise extras' actually exist? What with additional artworking charges, delivery costs, hosting
charges, admin charges, and not to mention a wedge of VAT added on at the very end! At Tried and True Media, we
firmly believe in being up-front will all costs in our quotations. You can rest assured that there won't be any hidden
extras or nasty surprises. We really do believe that honesty is the best policy, and that value for money can be
achieved with great design flair thrown in!

Want to know more? Click here to read about our company philosophy in the
About Us section...

Let's get your printed materials and website standing out from the crowd - and firmly aim them
at your customers. Take advantage of a wealth of agency experience on your doorstep.

Contact us today for a FREE consultation or FREE advice on the best way to ensure your designs appeal to your market
- whilst sticking firmly to your budget with NO surprises.

Google-friendly and 'find-able'. Get online and be seen by your customers.	Build a great first impression and a professional image of your company.	...costs less than you expect! Customers respond to eye-catching imagery.